The social media trend has just started to rise and it could be one of the most important developments related to our present media.
The social media network has become one of the most important and main hubs for content strategies. The reason being promoting a brand or a product through easy conversations and with minimal spend. It has become one of the essential communication medium, that can't be missed.
Why our film-makers prefer social media marketing to promote their films?
We get to see nowadays a lot of movies, have been marketing across digital media and social media. The reason mainly why our film-makers prefer social media, is importantly because it is the only way their films or songs can go viral via live conversations. Recent example is of the superhit song "kolaveri di" by Dhanush. The song from the Tamil film "3" was leaked on youtube and it became an youth anthem, overnight.
Social media helps film-makers to propagate their messages, pictures, videos, to a large scale of audiences. This in turn boosts the publicity and helps generate pre-release buzz exponentially. Social media manages a sustained and a continual interaction with audiences through various mediums and channels such as micro-blogging posts, applications, and games etc.
Many film-makers try to establish viewership base before the movie is released as they get an idea of the enthusiam shown for their movie by their Target Audiences. It is safe to say that the film-makers try to count their chickens before their eggs are hatched as they judge the success /failure of their movie, much before it is released.
Off late, the Gen-X film-makers try to hold conversations and discussions about their films and their stars on Facebook or Twitter, giving the audiences a sense of pride in interacting with the celebs. Twitter which is considered the most powerful social media tool, even more than Facebook, helps the movie promotions via followers who could be movie reviewers, movie buffs etc.
Launching trailers, rushes, first looks of songs and trailers on Youtube, gives insights of a film to the audiences, and gives audiences the required space to form judgements.
With a need to reach out to a large number of audiences across the globe, it is impossible to think about the bollywood-audience connection without the effective use of social media as a major medium of communication.
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