What exactly is the first look? Do all know?

Today it has become a trend to release the first look of a big release which claims to create a wave before the release of its music or trailer. But what exactly is the first look? Do all know?

First look of the movie simply means the movie poster. It is unveiled first to arouse the curiosity in the audience mind. The first look gives an idea on how the feel of the movie is and also about the appearance of the characters. And interestingly the first look actually creates the wave in most of the cases.

Look at the examples like Rowdy Rathore. (http://fridaymoviez.com/image-gallery-photo.php?id=150953) The painted poster of the movie which was released first was a topic of discussion among the movie buffs. The first look of Teri Meri Kahaani also created curiosity among the people as Priyanka and Shahid are to come together after Kaminey. The first look of Talaash was so appealing that the fans of Aamir Khan are just waiting for its final release. The latest is the first look of Bol Bachchan (http://fridaymoviez.com/image-gallery-photo.php?id=173026). The goggled Ajay at the centre with the two Abhisheks on each side. The poster indeed is an appealing one.

Revealing the first look of the movie always builds up a lot of expectations that sometimes lives up to it and sometimes fails to impress. We have examples like Mausam, Agent Vinod etc which were blown out of proportion and finally burst into thin air.

But at the same time we do have movies that indeed delivered what they had promised; like Ishaqzaade, Agneepath etc.

Let us wait and see if the upcoming movies live up to what they have shown or if they have a great fall in the eyes of the viewers. 

 

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There were better options other than vidya for a graceful dance

A lot was expected when it out in the media that Vidya Balan is
performing laavni in Ferrari Ki Sawaari.

But expect the unexpected. People who have great regards for Vidya;
warn you. Coz you are shot with an unseen Vidya.

When we have dancers like Madhuri in the industry, you might wonder,
'why vidya?'

With no personal grudges against anyone, there is just one point to
make. There were better options other than vidya for a graceful dance
like Laavni.

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"In the month of April the movie buffs saw the release of two movies, Vicky Donor and Tezz

"In the month of April the movie buffs saw the release of two movies, Vicky Donor and Tezz, but unfortunately the lucky coin was in the hands of Vicky Donor.

Tezz, despite of having an ‘able bodied crew’ with people like Priyadarshan, Anil Kapoor, Ajay Devgan and Boman Irani, failed to impress the audience and grabbed a lot of negative attention. But simultaneously Vicky Donor, which just has new comers including John Abraham (a new comer producer), became critically and commercially successful.

Well, it seems like it is no longer the day when people can be fooled by just a few heart-pounding sequences by big shots of the film industry. It is proved again that small budget movies dealt with a great script can take over big budget ones with a weak script. "

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The future of Social Media in Bollywood

The social media trend has just started to rise and it could be one of the most important developments related to our present media.

The social media network has become one of the most important and main hubs for content strategies. The reason being promoting a brand or a product through easy conversations and with minimal spend. It has become one of the essential communication medium, that can't be missed.

Why our film-makers prefer social media marketing to promote their films?

We get to see nowadays a lot of movies, have been marketing across digital media and social media. The reason mainly why our film-makers prefer social media, is importantly because it is the only way their films or songs can go viral via live conversations. Recent example is of the superhit song "kolaveri di" by Dhanush. The song from the Tamil film "3" was leaked on youtube and it became an youth anthem, overnight.

Social media helps film-makers to propagate their messages, pictures, videos, to a large scale of audiences. This in turn boosts the publicity and helps generate pre-release buzz exponentially. Social media manages a sustained and a continual interaction with audiences through various mediums and  channels such as micro-blogging posts, applications, and games etc.

Many film-makers  try to establish viewership base before the movie is released as they get an idea of the enthusiam shown for their movie by their Target Audiences. It is safe to say that the film-makers try to count their chickens before their eggs are hatched as they judge the success /failure of their movie, much before it is released.

Off late, the Gen-X film-makers  try to hold conversations and discussions about their films and their stars on Facebook or Twitter, giving the audiences a sense of pride in interacting with the celebs. Twitter which is considered the most powerful social media tool, even more than Facebook, helps the movie promotions via followers who could be movie reviewers, movie buffs etc.

Launching trailers, rushes, first looks of songs and trailers on Youtube, gives insights of a film to the audiences, and gives audiences the required space to form judgements.

With a need to reach out to a large number of audiences across the globe, it is impossible to think about the bollywood-audience connection without the effective use of social media  as a major medium of communication.

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When Cricket Meets Bollywood

It is said if Cricket is religion in India. Sachin is the God. How rightly it is said. But movies also have their own set of a cult following.

It is hard to find an Indian who is not interested in either of the two.

 

Yes, Bollywood and Cricket are India's two most boasted about obsessions. We are a nation where cricketers are deified and temples are made in the name of cine stars. Yet it may be surprising to know that seldom do two meet in a nation of over a billion people.

 

Let's toss aside for the moment the fact about rumours of cricketers dating film actresses, and we see that the connections between India's two obsessions become few and far between.

 

How many good movies have been made on Cricket in Bollywood? I can count on my fingers and I wouldn't be done with just a single hand.

Aamir Khan's Lagaan was perhaps the first movie in the recent history that had a cricket match forming the backbone of the story's plot. The movie showed the rise of the underdog when an ill-equipped team of Indian villagers managed to defeat the trained English team to get three-year lagaan (land tax) waived off. Even the Oscars couldn't ignore the film, but fell just short of honouring it with a golden-man statuette. Aamir Khan had earlier starred in a cricket centric film "Awwal Number" which was directed by the late Dev Anand.

 

Another movie that had its story woven around cricket was Nagesh Kukunoor's Iqbal , which told the story of a deaf and mute young boy's passion for cricket. With sheer struggle and hard work, Iqbal (played by Shreyas Talpade ) rises from a small village to being a pace bowler in cricket team.

And now, when the Cricket mania is at its high, ready to hit the theatres is Milan Luthria's Hat Trick which tells the story of five different characters whose lives are linked to cricket in one way or another. The movie has Kunal Kapoor and Rimi Sen playing fans of Mahendra Singh Dhoni. Paresh Rawal plays a cricket buff in England, while Nana Patekar plays a doctor who hates everything about the game. The movie's story moves against the backdrop of Cricket World Cup.

 

Mandira Bedi, a cricket commentator had also acted in a movie titled "Meerabai Not out", which is a story of a middle aged school teacher who's obsessed with cricket.

Recently famed South Indian film-maker Prakash Raj made a film titled "Dhoni" where a young school boy is shown to be an aspiring cricketer, but his father insists on him concentrating in his studies.

 

In the film "Dil Bole Hadippa" Rani Mukherjee became the first female actress to play Cricket onscreen.

Akshay Kumar's film Patiala House may have bombed as the box office, but nevertheless Akshay wasnt deterred from showing his bowling talent onscreen. In this film Akshay plays the role of a NRI cricket player, who desires to be a part of the England cricket team, but sacrifices his dreams for his father's patriotism.

 

Apart from these, hardly any other movie comes to mind while talking about Cricket. Yes, we can see glimpses of the game in films like Hum Aapke Hain Kaun (that had a cricket sequence) or Mujhse Shaadi Karogi (in which Salman expressed his love on a cricket field, in the middle of a match). But these apart, India's two favourite obsessions have hardly been portrayed properly on the silver screen .

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Bollywood Surprises of 2011

Every year any film industry releases hits and flops, films that the audiences like and those that the critics loathe, and vice versa.

This year was a step up for Bollywood, and I am not referring to hit or exceptionally over grossing films like Bodyguard and Ready, nor am I referring to Ra. One which was a technoligacally fine advancement for Bollywood. I am talking about films that made a step upwards in terms of plots and new stories.

The same old, sing song, threesome or teenage drama made way to a new style of films like Dhobhi Ghat, I am Kalam and Girl in the Yellow Boots.

A new film this year was Chillar Party directed by Nitesh Tiwari and having Irrfan Khan in a very fun role at ‘Phatka.’ This film was not only humourous but targeted a very special issue of grit and determination. Even though the film was targeted for children, the film appeaed to several adults as well.

2011, also brought to the table a very mixed reaction film ‘Shaitan.’ This film rose eyebrows due to its contemporary stance and showcase of characters.

All in all, ‘thoda sa hatke’ and we’re not referring to item numbers here, suits Bollywood and 2011 was proof, that India does have a market audience for even such broad-minded issues. 

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Look Back Series: Bollywood, 2009

This year audiences in India did not know if they loved or hated Slumdog Millionaire. Critics slammed the film stating how they hated the portrayal of India in the film, while other criticized the actinjg. None the less, the film bagged 8 Oscars, including the Best Picture!

This year grabbed the media eyes as Shilpa Shetty married top notch Business tycoon Raj Kundra.

The top grossing films this year were incomparable to the number one rank, highest film gross of all times. 3 Idiots recorded a net gross of Rs. 366, 00, 00, 000. It was rated exceptional and won 4 National Awads, and in total over 200 awards from the Bollywood film fraternity at IIFA, Star dust and film fare.

Other top grossing films of 2009 were Kaminey, Love Aaj Kal, Ajab Prem Ki Gajab Kahani, New York, Blue, De Dhana Dan, Kambakkht Ishq and Wake Up Sid.

Ranbir Kapoor became the boy toy and face of the new Bollywood and Katrina Khaif made her mark as the new Bollywood Diva.

Animaton went up a new stage with Bal Ganesh and Human Returns making new advances in terms of animated releases. These films were well received by children but majorly failed at the box office and eyes of the critics. 

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