To the surprise of no one, a Pixar picture topped the box office in its debut weekend.
“Cars 2”, or as someone called it: “Finally, a Pixar movie that won’t make you violently sob in front of your children!”, weathered some surprisingly savage reviews to still debut with $68 million over the weekend.
The big question mark, aside from the obvious ‘how will the movie play?’, remains its 3D screens.
The film played 38% 3D, which makes sense considering the demographic and Disney seems to have played it smart by booking plenty of 2D screens since families with very young children are that much less willing to shell out the extra money for glasses that their kids won’t wear.
Alas, the film, no matter how successful, will start bleeding screens as soon as “Harry Potter and the Deathly Hallows Part II” needs 3D screens on July 15th.
“Cars 2” took most of its 3D screens from “Pirates of the Caribbean: On Stranger Tides” (which has now made more money overseas that any other movie save “Titanic” and “Avatar”) and “Kung Fu Panda 2” (which crossed $150 million this weekend, as it races towards $500 million overseas).
So “Transformers: Dark of the Moon” will take away its IMAX screens from “Cars 2” and “Harry Potter and the Deathly Hallows Part II” will start the 3D screen-theft process in just three weeks. Point being, even in its apparent 3D caution, Pixar/Disney may just have sacrificed long term play-ability for short-term cash flow.
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